Apple to Unveil iPhone 17 Series with New Camera Features; Foldable iPhone Launch Set for 2026

Apple is preparing to host its highly anticipated ‘Awe Dropping’ launch event on September 9, 2025, where it will unveil the new iPhone 17 lineup including iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. Ahead of the event, leaked footage has emerged showing the redesigned rear camera module of the Pro Max variant, signaling significant upgrades over the iPhone 16 Pro Max.

Redesigned Large Camera Module on iPhone 17 Pro Max

A hands-on video shared on Chinese social platform Weibo by tipster Ice Universe shows a notable redesign of the iPhone 17 Pro Max’s rear camera. Unlike the square-shaped camera island of the previous generation, the leaked footage reveals a raised, rectangular module with larger lens housing. The phone is expected to feature a new telephoto lens supporting up to 8x optical zoom—an upgrade that will provide better zoom capabilities for photography enthusiasts. Additionally, an extra Camera Control button might be introduced for enhanced user control.

Advanced Hardware and Features

The iPhone 17 Pro Max is anticipated to house Apple’s new A19 Pro chipset paired with 12GB of RAM, promising improved overall performance and efficiency. Rumors suggest a new vapor cooling system for enhanced thermal management and support for wireless reverse charging, allowing the phone to charge compatible devices such as AirPods or Apple Watch wirelessly.

Apple’s Upcoming Foldable iPhone and iPad

According to renowned analyst Ming-Chi Kuo, Apple plans to launch its first foldable iPhone in 2026, followed by a foldable iPad in 2028. Both devices are expected to feature ultra-thin cover glass supplied by Corning and manufactured with help from General Interface Solutions to ensure quality and durability. Kuo estimates Apple could sell between 8 to 10 million foldable iPhones in 2026, with sales potentially reaching 25 million in the following year. However, the foldable iPad is expected to be priced significantly higher and might see relatively lower demand.

What to Expect at the September Launch

The September 9 event will likely showcase the full iPhone 17 series with upgraded cameras, new design elements, and state-of-the-art hardware features. Apple enthusiasts are eager to see how these upgrades elevate the user experience and redefine smartphone photography and performance.

Apple’s upcoming iPhone 17 Pro Max brings promising enhancements in camera design and performance, while the much-anticipated foldable iPhone is poised to enter the market within the next year, signaling a new chapter in Apple’s innovation journey.