Budget smartphone manufacturer itel has expanded its portfolio in India with the launch of the itel Zeno 20 Max. Aimed at users looking for a blend of style and ruggedness without breaking the bank, this new entry-level smartphone brings premium durability standards and a smooth display to the sub-Rs 7,000 segment.
Pricing and Availability
The itel Zeno 20 Max has been positioned aggressively to compete in the entry-level market. It is available in two primary configurations:
| Variant | Price |
| 3GB RAM + 64GB Storage | Rs 5,799 |
| 4GB RAM + 64GB Storage | Rs 6,169 |
The device will be sold exclusively on Amazon. itel has also confirmed that a higher-tier variant featuring 4GB RAM and 128GB storage will be introduced later this month. Users can choose from three color options: Space Titanium, Starlit Black, and Aurora Blue.
Built to Last: Military-Grade Durability
The standout feature of the Zeno 20 Max is its focus on physical longevity. Rare for its price point, the phone comes with MIL-STD-810H military-grade certification, suggesting it can withstand tougher handling than standard budget phones. Additionally, it features an IP54 rating, providing protection against dust and accidental water splashes or light rain.
Display and Visual Experience
On the front, the device sports a 6.6-inch HD+ IPS display. To ensure a fluid user experience, it supports a 90Hz refresh rate, making scrolling and animations smoother.
itel has also integrated a “Dynamic Bar” feature—a software-based interaction area around the camera notch that displays notifications, call alerts, and battery status. Interestingly, the phone also supports an Always-on Display (AOD) feature, which is typically found in more expensive segments.
Technical Specifications and Performance
The Zeno 20 Max is powered by the T7100 Octa-core processor, designed to handle daily essential tasks efficiently.
- Memory: Available in 3GB and 4GB RAM options, both supporting virtual RAM expansion.
- Storage: 64GB internal storage (with a 128GB variant coming soon).
- Security: Equipped with a side-mounted fingerprint sensor and Face Unlock for quick access.
- Audio: Enhanced by DTS-powered sound technology for a better multimedia experience.
Camera and Battery Life
For photography, the phone features a 13MP rear camera setup characterized by a premium camera grid design. A unique “sliding zoom” button has been added to the interface to facilitate easy one-handed operation. For selfies and video calls, there is an 8MP front camera.
The device is backed by a 5,000mAh battery. While the phone supports up to 15W fast charging, it comes bundled with a 10W charger in the box. itel claims that the software and hardware optimization will ensure a 36-month lag-free performance, promising a long-term reliable experience for the user.
