WhatsApp has released a new beta update for Android through the Google Play Beta Program, upgrading the app to version 2.25.24.24. The highlight of this release is the introduction of a chat theme customisation feature for WhatsApp Business, now available to selected beta testers.
Chat Themes Now Available on WhatsApp Business
In earlier updates, WhatsApp Messenger users were given the ability to personalise their chats with 22+ theme options and 20 colour choices. With the latest beta, these customisation tools are being extended to WhatsApp Business as well.
Business users can now:
- Apply default themes across all chats or customise individual conversations.
- Select from preset combinations of wallpapers and message colours for a professional look.
- Choose from 20–38 colours, depending on availability in their update.
Wallpapers and Advanced Customisation
Beyond colour themes, businesses can now enhance their chat appearance with wallpapers. Options include:
- Preloaded wallpapers from WhatsApp’s library.
- Solid colour backgrounds with optional WhatsApp doodles.
- Custom images from personal libraries.
- AI-generated wallpapers for those with access to Meta AI features.
This enables businesses to reflect their branding, distinguish different types of conversations, and provide a more personalised chat experience.
Why This Matters for Businesses
Previously, WhatsApp Business users were restricted to the default design, with no option to add visual variety. The new update provides businesses the same flexibility as Messenger users, ensuring:
- Brand identity consistency across communication channels.
- Better chat organisation, such as visually separating customer queries from team discussions.
- Improved user engagement, as carefully designed chat themes create a professional and appealing look.
Availability of the New Feature
The chat theme feature in WhatsApp Business is currently rolling out to select beta testers using version 2.25.24.24. More users are expected to get access in the coming weeks as WhatsApp gradually expands the rollout.
✅ Key Takeaway: WhatsApp is steadily working toward unifying the user experience across Messenger and Business apps. The latest beta marks a step forward in offering businesses more visual control, personalisation, and branding opportunities within their chats.
